As with many of our favorite products, the first thing we did when we heard about towels was swoon. From sheets to sofas, we’ve been obsessed with simple, classic designs for as long as we can remember. But, as is the case with any new range of goods, the top-of-the-line luxury brands have their fair share of naysayers—and not all of them are good. So how do you know if your favorite brand has towels that are right for you? Here’s what you need to know.